You talk a lot about getting clients, but you don’t actually talk about how you get them to pay more.
Firstly, make sure your offer is clear. What you’re offering them needs to be very clear and precise. They should know exactly what they’re getting and understand the problem you’re going to solve for them. If you’re not clear on your offer, they’ll get confused and won’t buy, let alone pay more.
Secondly, use the correct tonality when you’re presenting your offer or price. Make sure you say it in a commanding tone with confidence. Hold your poise, know your value, and ensure you say it with confidence.
So, practice your tonality when saying, “I charge $5,000 per month for my coaching program,” rather than, “Oh, you know, $5,000, will you pay?” Don’t sound unsure about your offer or price.
Thirdly, I’ll say it a hundred times: increase your prices. I’ve found so many coaches and business owners who are frightened to increase their prices.
But when they do, they realize that they don’t lose clients, and they attract people who will easily pay that price. We would rather have fewer clients paying more than a lot of clients paying little.
We want to work less and earn more.
The higher you charge, the more clients you will attract.
I can assure you of that.