How do you close the deal when you want someone to engage you as their coach or with a service or product you have? How do they say yes to purchasing from you? It’s about closing the deal, and using that terminology today emphasizes that there are certain steps you...

Do you have a guarantee for your business, product, or service? A lot of times, you have a very soft guarantee, like, "If you don't like it, you can get a refund," or, "If I haven't done a great job, I'll do better next time," or "I'll keep helping you until you get...

A lot of times, we're told what we should be doing in business, and when we hear that word "should" in our sentences, we know it's someone else's dream. What is it that we need to avoid? That’s more important than what should be done. The number one thing is not to...