I wanted to talk to you about Why People Don’t Buy From You. A lot of people who are coaches or in business come to me saying, “I talk to a lot of people, but they just never buy from me or engage me as their coach.”
Here are the four areas that may be confusing to potential clients or that they may not understand, which could hold them back from saying yes to you.
Firstly, Why Me?
They’ll be asking themselves, “Why me?” Why me as the person, not you the coach? Why me as your client? They’ll be saying, “Do I have that problem? Is it something that I can get help with? Why would I make a great client?”
Secondly, Why You?
Why do I work with you and not the thousand and one other coaches or business owners supplying the same service or product? Why are you different? Why are you special to me as a client?
Thirdly, Why This?
Why coaching? Why should I buy into your Mastermind group? Why would I buy into your Masterclass? What makes your product important to them?
Fourthly, Why Now?
They might say, “I’ll leave it until next year,” “until the end of the financial year,” “until next month,” or “until your next event.”
You need to explain why it’s important to take action now. If they’re NOT saying YES, give them more why in these four areas and they will want to engage you as their coach or as their supplier of a service or product.