In this article, let me share with you the three steps to designing content for presentations. Now, whether you’re presenting from a live stage, a webinar, or in a boardroom, when you’re designing your content, you have to be very strategic about this component of your presentation.

I just want to make sure we’re on the same page, content is one of the three steps to an entire presentation, and today, I just want to focus on designing the content component of your presentation. Firstly, you have to package it up. What is included in your content? You can’t just share one thing. Well, you could, but most of the time you’re sharing a package and you name it, like “My three steps to…” or “My five steps to…” and you need to package these things together. Your knowledge around a number of areas can be packaged up into content.

The second step is designing it. How does that look? Is it a steps program? Is it a pyramid? We know the food pyramid, right or wrong, we all know what the food pyramid is. Do you design it to look like a pyramid? What does it look like visually when you bring these components together?

Thirdly, then it’s how you deliver it. It must be delivered in a very simple, succinct way so people understand it, they remember it, and they can take it away and easily implement it. I see a lot of speakers doing presentations, delivering their content, and it is so complex that the people in the audience are rolling their eyes, their brains are fried, and they can’t take on that amount of information.

There are my three steps to designing content for presentations. One, package it together, your knowledge. There are a few areas that will come together as a package, then design the look, the feel of it, and then deliver it in a very simplistic, easy way to your audience.